Early in 2021 Jack Harding and the team set out to Northern Sweden to shoot the all-new Hakkapeliitta 10 EV studded tyre from Nokian Tyres. Challenging temperatures as low as -38 Celsius and short days meant for an intense two-week shoot in the Arctic Circle.
Director/ Photographer: Jack Harding
Photographers: Kai Grossmannn & Niklas Söderlund
Videographers: Calum Currie & Rami Ravasio